About + contact
You are a masterful problem-solver.
When we label people “creative,” “innovative,” or “visionary,” what we really mean is that they’re exceptionally good at solving problems in elegant, efficient and surprising ways.
We’re all masterful problem-solvers. We do it every day — in business, at home, in love, and at play. We create opportunities. We crack glass ceilings. We read the manual. We find a way.
Social media may feel like a mysterious entity — a “tool” to be mastered — but at its essence, it’s simply one potential solution to a wide array of communication, marketing & community-building problems. The key is getting clear on how you want to talk to your people, and creating a plan to keep that conversation consistent, informative, entertaining and memorable.
Problem = solved.
I believe in your brilliance.
Let’s start with a reality check: if I can attract 5,000+ fans to my dog’s Facebook page, we can leverage your brilliance into a stellar online presence for your business.
For me, social media coaching is one-part detective work, one-part story-shaping, one-part tactical planning, and just the right balance of hand-holding and empowerment.
My clients range from celebrities to financial service corporations — from retro candy manufacturers to tourism + visitors’ bureaus. No matter what you’re packaging, shipping and selling, the social media principles are the same: Keep it interactive. Illuminate your most fascinating qualities. Become a trusted resource. And keep an eye on the horizon.
My background in graphic design taught me the connection between visual aesthetics and emotions, allowing me to get inside your customers’ heads, and feel what they experience when they visit your pages.
My experience in advertising, PR and branding showed me that consistency builds trust, trust builds momentum, and that treating your audience members like metrics on a spreadsheet is the fastest way to lose your mojo.
That one time I finished a marathon (even though I was sobbing by mile sixteen) taught me that nothing is impossible, and that a little legwork goes a long way.
I dream about vintage Dutch bicycles, my grandmother’s pierogi, and a world where every person on earth is in LOVE with their work.
But enough about my story. I want to hear yours.
Let’s start with a single question:
If you had an audience of 1 million adoring fans, what would you do with that power and influence?